Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, talks pioneering sustainable retail in the UAE

Majid Al Futtaim Lifestyle, a prominent leader in lifestyle retail across the GCC, recently held an exclusive breakfast event at THAT Concept Store to unveil insights from their latest survey, indicating a significant shift in consumer behavior. According to the survey conducted through The Happiness Lab, Majid Al Futtaim’s online market research community, over 50% of UAE shoppers are now willing to pay a premium for sustainable products.

Under the theme ‘Why Sustainable Fashion Matters,’ the event…